Nike is the leading sports footwear and apparel company in the world. In this article, we’ll

Nike is the leading sports footwear and apparel company in the world. In this article, we’ll look at Nike’s target markets. We’ll also look at how these key target markets have performed over the last couple of years. We’ll also look at the risks and opportunities that Nike faces in its target markets. Nike (NKE) is the world’s leading sports footwear and apparel company. Nike’s high-performance athletic gear is mostly targeted at professional athletes. Nike’s innovations, products, and services seek to develop athletic potential, according to the company. The company’s operations are spread around the world. In this article, we’ll look at Nike’s key target markets. Women are an important part of Nike’s target market. In fiscal 2019, the Women’s Training segment grew faster than the Men’s Training segment. However, in fiscal 2018, the Men’s Training segment grew at a faster rate. Nike’s fiscal year ends on May 31. With an eye toward ensuring future growth, young athletes are also a big part of Nike’s sales strategies, especially in categories such as soccer, basketball, and running. Young athletes also form part of Nike’s target market. We’ll look at these opportunities and the...

World Cup 2019: The US women’s national team and soccer girl aesthetic

The women’s World Cup means all eyes are on the players right now, but their aesthetic has been enviable for a long time. As you may know, the women’s World Cup started this week, and the US team won their first game in the group stage of the tournament by a full 13 goals. What you may not know is why you find the whole thing so irresistible. Might I suggest that you are — in addition to a fan of the sport and a little patriotic even though you try not to be nationalistic — in awe of the mystique of the players themselves and the ease with which they comport and dress themselves? Part of that is their unfathomable talent, which we will never get used to, as it is not of this Earth. And part of it is the soccer girl aesthetic — arguably the best personal style aesthetic of them all. This aesthetic is tricky to define but can be worn by soccer players and non-soccer players alike. It’s more about having a rotation of summer-y sport staples and a specific attitude than it is about having a good penalty shot. For example, Rihanna is a soccer girl. Lana Del Rey is a soccer girl. Sporty Spice was, I think we can all agree, specifically soccer-girl sporty — she grew up in Liverpool. B...